Design Brief
To design pharma product brand which which on the market shelf position itself as a new age contemporary and somewhere in between the lines of a cosmetic brand too.
Challenge
To visually fit a pharma brand and position itself in the market as a brands which is new age and contemporary and most importantly into the lines of a cosmetic brand too. Making the brand appeal to the new age, modern audiences.
Logo
The logo encompasses a sense of active lifestyle which is shown in the identity intertwined with “Q” . Largely the colour blue is being used frequently in pharma brands, we thought how to make this colour modern and contemporary, we chose the colour teal. The colour teal usually associated with revitalization ,we made the use of this colour in the identity as well as smartly integrating it into the packaging too
Key Responsibilities and Contributions:
In this project, my primary responsibility was to conceptualize and execute a design that not only stood out from competitors but also resonated strongly with the target audience and performed effectively on retail shelves.
Approach and Process:
I began by conducting a comprehensive competitor analysis to identify trends, gaps, and opportunities within the market. This research informed my design direction, allowing me to craft a solution that was both visually striking and strategically positioned to differentiate the product.After presenting multiple concepts to the client, one design was particularly well-received and ultimately selected for implementation. This design successfully balanced creativity, brand alignment, and consumer appeal.
Outcome:
The final product design has since become a standout success, garnering positive feedback from both the client and consumers. Its impact on the shelf has been remarkable, contributing to increased brand visibility and driving strong sales performance.
About: Pot & Bloom is a brand founded by Cropnosys, an established brand with science backed experience in large-scale farming. The company wanted to leverage this experience to create a B2C home garden offering that would allow them to explore a new market.
Objective: To design a compact, comprehensive and ergonomic home gardening kit along with experience touch points which will help in making the gardening process easy, fun and approachable for everybody.
Target Audience: The primary target audience for the brand was an urban SEC-A audience between the age group 20-40 years who are looking to grow and maintain home gardens. The kit would also lead to appeal to children to make gardening a fun activity for the entire family.
Solution: The popularity of home gardens and online shopping had peaked during the pandemic. This shift necessitated a comprehensive kit with added touch points in a way that made the entire gardening experience simple and engaging for the TG.We created an ergonomic and convenient kit providing all the necessary gardening elements, making it an easy, one-stop-shop online purchase. The compact kit was also designed to help Pot & Bloom optimize their logistics and supply
Packaging Structure: We meticulously engineered the packaging box's structure to ensure a secure fit for all products while addressing transportation requirements to prevent damage.
Furthermore, we prioritized user convenience by designing the box with an easy-to-open feature, akin to unwrapping a gift box, enhancing the overall gifting experience.
Strategic Intervention
The kit was meant to be a collective, fun activity for kids and parents.
This necessitated that the entire packaging was based on functionality and simplicity.
The visual language design smartly took inspiration from the identity and gave the packs a natural and organic appeal.
We created an engaging, illustrative representation of what your kit contains. Simple, intuitive and easy step-by-step instructions manuals to grow your plants were also designed to make the process enjoyable and informative
for the audience.
Designed to look like a beautiful gift box, the kit brought out an aspirational gifting aspect.