About Tata Sampann
The client approached us with a compelling concept to create a Diwali gift box showcasing Tata Sampann's best-selling dry fruits. The existing packaging theme features two hands forming a heart, a powerful representation of unity, love, and togetherness. The client sought to preserve this emotional essence, emphasizing the spirit of connection and celebration.
To bring this vision to life, we selected origami as the central design element. Origami embodies the values of love, closeness, and togetherness, with each fold symbolizing the care and attention that go into building meaningful relationships. This intricate art form reflects patience and thoughtfulness, resonating with the emotional depth of the occasion. The result is a Diwali gift box that not only captivates visually but also communicates a profound sense of purpose, making it a perfect embodiment of festive warmth and shared joy.